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SAS flight attendants Ellinor Wickbom and Elin Maxweller shows us some of the vintage SAS uniforms. Photo: Karl Nordlund
SAS flight attendants Ellinor Wickbom and Elin Maxweller shows us some of the vintage SAS uniforms. Photo: Karl Nordlund

SAS uniforms through the years

From the fitted forties to the swinging sixties to the stylish comfort of today, the sleek SAS uniform has kept up with the times. Here is a curated selection of female uniforms from a private collection.
  • SAS flight attendant Elin Maxweller, pictured here in Dior’s New Look uniform, has worked for SAS for a year. Photo: Karl Nordlund
    SAS flight attendant Elin Maxweller, pictured here in Dior’s New Look uniform, has worked for SAS for a year. Photo: Karl Nordlund
  •  Photo: Karl Nordlund
    Photo: Karl Nordlund
  • SAS flight attendant Ellinor Wickbom, here showing off the Carven uniform, has worked for SAS since 2012. Photo: Karl Nordlund
    SAS flight attendant Ellinor Wickbom, here showing off the Carven uniform, has worked for SAS since 2012. Photo: Karl Nordlund
  • Photo: Karl Nordlund
    Photo: Karl Nordlund
  • Photo: Karl Nordlund
    Photo: Karl Nordlund

1948: The New Look

Here we see a classic uniform with a mid-calf skirt. The silhouette, with its wide-lapel blouse and fitted jacket, reflects Christian Dior’s “New Look” of 1947 that revolutionized fashion.  The uniform is beautiful, feminine and very much in keeping with the period. The small, modest hat adds a touch of fun to an otherwise classic look. 

1949: Shoulder on

This unexpectedly light-colored uniform, with its broad shoulders and mid-calf skirt, is typical of the period. The uniform was designed for flight attendants stationed in Rome and flying to the Far East. The round hat gives the uniform a lift.

1965: Sporty elegance

Designed by French couture house Carven, this uniform has a sporty sixties feel. The use of navy blue makes the uniform more conservative, but the shortened jacket and the addition of the hat and white gloves makes the outfit playful and chic.

1967: Swinging sixties

This playful summer uniform is typical of iconic designer Carven’s work at the time with its fun color scheme and a somewhat straighter silhouette. This ­uniform is the most popular in SAS’s history among both crewmembers and ­travelers.

1971: Pure luxury

This Christian Dior winter uniform, with its rich turquoise tone, oozes French elegance. While the hat is somewhat similar to the Carven uniform of 1967, overall this look remains classic Dior.

1983: Simple sophistication

The 1980s were all about volume and in its day, this uniform would have been best in class. It is simple and contemporary while remaining comfortable. The uniform represents SAS as well as the minimalism of designer Calvin Klein. In other words, a successful collaboration.


Review by Eirik Mogseth/School of Fashion Industry 
Collection provided by Reidun Boethius

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